Latest edition ·
FOX builds creator franchises. Ford takes a road trip to television.
FOX’s creator-led programming ambitions, growing creator investment, the ownership conversation and Ford’s three-episode road trip series.
Read the full edition
Screw advertising. Make entertainment.
For real though,enough alreadywith theadvertising.
Not like don’t advertise. Just stop making advertising. Nobody likes it.
Let’s make entertainment.
You know, the stuff people enjoy giving their attention to.
ASMBLY is an entertainment company that helps brands build audiences through original programming and documentary storytelling.
Featured Work
THIS IS MY OURA STORY
An ongoing original documentary series bringing Oura members' most meaningful health journeys to life through intimate storytelling.
Oura had millions of members generating extraordinary stories.
We helped turn those stories into original programming.
LBB · Earning Your Audience's Interest"MEANWHILE, THE MARKETING INDUSTRY WAS POURING ENORMOUS RESOURCES INTO TRYING TO MAKE ADVERTISING SLIGHTLY LESS SKIPPABLE."
Kevin Willard
Founder, ASMBLY ENTERTAINMENT
YouTube adds seasons. Samsung adds creator channels. Gap builds with a band.
YouTube’s series and partnership tools, Samsung’s creator channels, Gap’s Fashiontainment debut and Verizon’s returning NFL competition.
ReadCreator shows reach film festivals as investment moves toward creator-owned businesses.
YouTube’s festival premieres, OBSN’s planned $400 million investment, Perplexity’s creator strategy and AI discoverability.
ReadBBC builds creator-led travel. Expedia connects the story to booking.
Creator-led travel programming, entertainment connected to booking, creator upfronts and The Guardian’s new video studio.
ReadCannes Lions International Festival of Creativity, June 2026