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Kevin Willard

Founder, Chief Creative Director

Kevin Willard

Founder, Chief Creative Director

Adrift at sea. Minutes from death. Clinging to a partially inflated beach ball.

Somewhere in the southern Pacific Ocean. Stuck in one of my dreams. Thirsty. Blistered. Surrounded by trash. But it wasn’t trash. It was my life’s work. Every piece of advertising I ever made covered the surface. It was beautiful. Suddenly, a church group. A whole boatload. With nets and blue pool rakes. Collecting it all. From the boat: “Look at all this trash!” That’s when I woke up. Shit. It was trash. In a moment of clarity, I asked myself: “Is this what I wanted to contribute more of my life to?” With every inch of my soul my answer was: HELL NO.

Then I had this other dream.

A premium story hunting and discovery studio committed to building brands and businesses by increasing their entertainment value. Every brand has an opportunity to create a world worth entering. Let’s get advertising out of the way and tell great stories.