New York State

Clean Energy Tech. Awareness Campaign. Broadcast. Film. Fully Integrated

Big Feet

The latest in clean energy technology—the Heat Pump. Why do they matter to New York? Unlike traditional furnaces and boilers, heat pumps don’t require the burning of fossil fuels like natural gas and oil—making them ideal in reducing GHG emissions.

Biggest challenge: Getting our government client to buy into an idea that would earn the real attention of their audience without showing the product.

Biggest opportunity: Feet.

Campaign film
Activation
Oversized shoes running on a treadmill in the Big Feet campaign
A runner stretches in oversized shoes at the Big Feet activation
Runners and spectators along the race route during the Big Feet activation